Influencing perception, making change in Chicago’s ‘Jewish stronghold’

Howard Rieger

 

When native Chicagoan Howard Rieger moved back to his hometown after vision questing elsewhere for 40 years, he found the condition of West Rogers Park disturbing.

 

“It was the ‘disconnect’ between the Jewish residential areas and Devon Avenue,” said Rieger, who earned a Ph.D. in government and wrote his dissertation on urban renewal.

 

Not that he expected a return to the glory days of the ’50s and ’60s, when fashionable shops and popular eateries catered to a largely Conservative and Reform Jewish community.

 

That was then.

 

An Orthodox community had emerged in its place.  National retailers in malls contributed to the demise of family-owned shops on Devon.   And immigrants from Russia, the Middle East, and the Asian sub-continent transformed its face.

 

Rieger, meanwhile, taught political science at State University of New York; segued to Cleveland’s Jewish Federation and then to the Pittsburgh Federation, which he headed for 24 years.  Then he became President and CEO of Jewish Federations of North America.  He retired four years ago, but first, after becoming a widower, remarried (this writer), and found himself back home.

 

“Jews in West Rogers Park were investing heavily in homes, synagogues and schools. ‘Indian Devon’ had become so popular with foodies that Chicago Magazine dubbed it ‘the most intriguing multi-cultural street in the city.’  And ‘Jewish Devon,’ California to Kedzie, was pocked with abandoned storefronts.”

 

To Rieger’s eye, the situation demanded action.

 

“Chicago’s Jewish community as a whole has a big stake in preserving West Rogers Park because we have an investment in schools and social-service agencies here that would be impossible to recreate.”

 

Concerned that Devon’s collapse could lead to the near-total suburbanization of the community, Rieger saw another need. “West Rogers Park is the last full-fledged Jewish neighborhood in Chicago, our stronghold in America’s third-largest city, and our platform for exerting influence here.”

 

He began networking with Jewish and non-Jewish community and political leaders, and he harnessed resources.  Working with the West Rogers Park Jewish Community Council, he led a search for a consultant to guide a revitalization campaign.

 

“A neighborhood is not just its residential base,” said Rabbi Leonard Matanky of Cong. KINS. “It needs commercial streets that match it.”

 

WRPJCC was founded in 1975, when leaders established a fund to encourage young couples to buy homes in the area.  Perception proved to be reality.  No one took advantage of the offer.  But knowing the fund was there made couples confident enough to invest on their own in the neighborhood.

 

“The community made a statement back then:  We’re here to stay,” said WRPJCC vice president Robert Matanky, the rabbi’s brother.  Citing leadership by Rabbi Sidney Glenner, Eric Rother and others, he said, “We’re still making that statement.”

 

Today, demand for housing in some parts of WRP is so strong that a new problem has emerged.

 

“We don’t have enough inventory,” said realtor Judy Reich. “In Skokie, you can get more house for less money, but many couples want to stay here.”

 

“The West Side didn’t disappear, it re-located to West Rogers Park,” said Peter Friedman, Jewish Federation of Metropolitan Chicago Senior Planning Advisor.  Bernard Horwich JCC, Council for Jewish Elderly, Jewish Children and Family Services, Schwartzberg Home and Joy Faith Knapp Children’s Center, to name but a few, demonstrate Federation’s commitment.

 

Another vital anchor is Chicago Center for Torah and Chesed, which opened on Devon and Troy in 1967.

 

“When Rabbi Eichenstein, 24 years ago, decided to knock down the old shul and rebuild in the same location, people told him it was a mistake to invest here,” said Rabbi Tzvi Bider, executive director of the Center’s network of ancillary services.

 

Nevertheless, invest he did. Cong. Bnei Reuven, Hannah Sacks Bais Yaakov High School, FREE, and Yeshivas Brisk, likewise stand firm on Devon, all within five blocks.

 

The aim of Jewish activism in West Rogers Park today is different than in the past. Said Rieger, “Now it’s about embracing the neighborhood as a whole.”

 

WRPJCC retained Michael Schubert, a former Chicago housing commissioner who staffed the revitalization of Bucktown and Wicker Park, to conduct a study of the neighborhood and propose a plan.

 

A kick-off networking reception-which drew some 20 Devon merchants, businesspeople, and activists of different faiths-was held in July at Devon’s newly remodeled Ted’s Fresh Market.

 

“This is the first of many events we envision aimed at recreating Devon Avenue between California and Kedzie as an exciting international marketplace,” announced committee member Shalom Klein.

 

Schubert unveiled a Storefront Makeover Contest that will pay a $2,500 top prize, with $1,500 and $1,000, respectively, to second- and third-place winners.  The contest runs Sept 1 – Nov. 30.

 

“Do anything that will make your store more welcoming to customers,” he said.  Design professionals will review submissions.

 

Esther Sabo of Tel Aviv Bakery said she plans to enter.   Upgrades she’s considering include new signs and awnings, tinted windows, and outdoor planters.

 

“I’m optimistic. I’m hoping this will help bring back Devon.”

 

Others expressing interest were Richard Trumbo, Music House Academy; Amer Chaudhry, Care & Care Social Service Agency, and Drs. Fatima and Anwar Mohiuddin, Universal Medical Center.  The latter, ironically, is located at the site of once-iconic Kosher Karry.

 

“Neighborhoods are always changing,” said Schubert.  “The task is to manage change effectively so the neighborhood stays healthy.”

 

Ald. Debra Silverstein (50th) added that upcoming improvements on Devon-to widen and beautify sidewalks, upgrade infrastructure, and make the street brighter, greener, and safer – should not disrupt parking on both sides simultaneously.

 

“Devon is a diamond in the rough, and now’s the time to make it shine,” Silverstein said.

 

Schubert’s recommendations include hiring a full-time staff person, marketing Devon and recruiting new businesses, organizing nearby building owners to improve properties, addressing parking, and more.

 

“It takes one person to pull together everyone,” said Rabbi Bider, who admits to being hopeful for the future of Devon for the first time in years. “Thanks to Howard, we’ve got leadership who are making things happen.”

 

“Influencing perception in small ways can lead to big changes,” said Schubert.

 

Rieger, for his part, is enjoying his role as community volunteer and catalyst and plans to continue.  “Success,” he said, “will require the commitment of many people.”

by Beverly Siegel

 

For more information about the Storefront Makeover Contest contact Mike Schubert, at
mfscds@aol.com.

 

Beverly Siegel is a PR professional and award-winning documentary maker whose film “Women Unchained” aired recently on The Jewish Channel.

This article was originally published on JUF.org

 

Kick-Off Event to Revitalize West Devon Launches “Storefront Makeover Contest,” Says Former Chicago Housing Commissioner

West Rogers Park' Devon Business Community
Dozens of business owners gathered together for the first ever meeting of the Devon Merchants, facilitated by the West Rogers Park Jewish Community Council

A Storefront Makeover Contest for Devon Avenue businesses between California and Kedzie will pay $2,500 to the winning storeowner, with cash prizes of $1,500 and $1,000 to the second and third place winners, respectively, announced Michael Schubert, a former Chicago commissioner of housing.

Schubert, special consultant to a committee of the West Rogers Park Jewish Community Council focused on strengthening West Rogers Park as a desirable neighborhood, unveiled the contest at a networking event for Devon Avenue merchants held July 30 at newly remodeled Ted’s Fresh Market, 2840 W. Devon.

“This is the first of many programs aimed at recreating Devon Avenue as an exciting international marketplace,” said Shalom Klein, community organizer and business consultant and vice president of Moshe Klein and Associates.

The program, featuring a continental breakfast, attracted some 20 storeowners, business people, and community activists who share a common goal of upgrading Devon Avenue.

“Communities go through stages,” said Schubert, who played a key role in the revitalization of Bucktown and Wicker Park. “First, cynicism, that things won’t get better. Then that gets chipped away and attitudes change as momentum builds.”

Howard Rieger of West Rogers Park, past president and CEO of Jewish Federations of North America, the national umbrella organization of federated Jewish philanthropies, who volunteered to convene the community-revitalization committee with Rabbi Leonard Matanky of Cong. KINS, said, “The Jewish community has a huge stake in preserving West Rogers Park because this is the core Jewish neighborhood in Chicago, with an enormous investment in institutions that would be impossible to recreate.”

The Storefront Makeover Contest is set to run September 1 through November 30.

Schubert explained that once entrants file an application, a “before” storefront photo will be taken. Rejuvenation projects – whether involving new signage, doors or windows, or improved window displays – can then begin. “It’s pretty much anything that will make your store more welcoming to customers.” After the work is completed, an “after” photo will be taken. A panel of design professionals will review submissions.

The first 25 entrants will receive a $25 gift certificate from Home Depot.

Among those who attended the reception hosted by George Ballis of Ted’s Fresh Market were Esther Sabo, Tel Aviv Bakery; Richard Trumbo, Music House Academy of Music and Dance; Amer Chaudhry, Care & Care; Drs. Fatima and Anwar Mohiuddin, Universal Medical Center Rehab; Irv Loundy, Devon Bank; Rabbi Tzvi Bider, Chicago Center for Torah & Chesed, and Barbara Singal, principal of Business Operations Solution, and Amie Zander, president and executive director, respectively of the West Ridge Chamber of Commerce.

“Devon is a diamond in the rough, and now’s the time to make it shine,” said Ald. Debra Silverstein (50th Ward). Silverstein assured storeowners that Devon Avenue streetscape improvements set to begin within the coming year will not upend parking on both sides of the street at the same time.  “Wider sidewalks will be great for sidewalk cafes,” she said.

For further information about the Storefront Makeover Contest, contact Mike Schubert at mfscds@aol.com

I facilitated West Rogers Park's first ever Devon Merchants meeting this morning at Ted's Fresh Market

Shalom Klein and Howard Rieger
I was joined by Howard Rieger, former CEO of Jewish Federations of North America, in moderating the discussion of the business community
West Rogers Park' Devon Business Community
Dozens of business owners gathered together for the first ever meeting of the Devon Merchants, facilitated by the West Rogers Park Jewish Community Council